Beth Adams spends the day fulfilling people's to-do lists, everything from cleaning closets to picking up prescriptions to buying flowers. Then the co-owner of a Baltimore-based personal assistant firm and mother of four returns home - where she runs errands at no charge.
"I'll have to take someone to the game, or I'll have to take someone to the orthodontist, or 'How come no one told me that we're out of dog food,' or 'When am I going to get my husband's shirt from the cleaners," said Adams, who could use a break this Mother's Dayfrom her jobs running both My Girl Friday, Baltimore and her own home.
Adams is among a growing sector of moms who are combining business dreams with multitasking skills to create an economic niche without leaving home. These entrepreneurial mothers - some call them mompreneurs - are infusing the marketplace with novel goods, services and approaches to customer service.
According to the Virginia-based Center for Women's Business Research, the number of women-owned businesses increased 32 percent from 2002 to 2008. During the same period, revenues generated by those businesses increased 48 percent and employment by such firms went up 27 percent.
Working from home and capitalizing on low-cost marketing tools such as the Internet to build their companies, some have all but abandoned the corporate world. Meanwhile they try to ensure that their family lives don't suffer; some even involve their young children in the creative process. As they are not among the millions currently looking for work in the private sector, the entrepreneurial moms may end up helping to turn around the economy.
All while leaving time to get dinner on the table.
Sylvia Ann Hewlett, who directs the Gender and Policy Program at the School of International and Public Affairs at Columbia University and wrote The War Against Parents, says some mothers are starting businesses because the family sacrifices of more traditional work no longer seem worth it. Particularly on Wall Street, an area Hewlett has been studying, "with this downturn, not only is the money less, but women don't like the fact that this is a newly disrespected sector. Women like to be proud of the goods they make and the things they sell."
"A lot of people have been disenchanted with the corporate world because of layoffs, and instead of looking for another job, they've said that it's time to start something on their own," said Patricia Cobe, co-author of Mompreneurs: a Mother's Practical Step-by-Step Guide to Work-at-Home Success.
"Mompreneurs will be the force that moves the economy forward," added Cobe, who trademarked the term with co-author Ellen H. Parlapiano. "The old corporate model doesn't get it done anymore."
Instead of using traditional market surveys, these businesswomen often go directly to the source, chatting with potential customers on Twitter, Facebook and Craigslist.
Stacia Linz of Westminster, who does block prints on shirts and other apparel, launched her business three years ago because she got tired of clothes that cost a fortune, yet figured, "anyone can buy something from Walmart." Today, her Happy Tomato company supplements family income in a big way.
"It pays for summer camp, for swimming lessons, for winter coats and school supplies," she said.
Handbag maker Jennifer Scanlon of Rockville has used social networking sites to make sales. Recently, the owner of Henjen handbags received a Twitter message from a woman in Texas saying that she would love to get one of the handbags for Mother's Day, but could not afford its $75 price tag.
"I said, 'Well, I can do e-mail hints. Send me your husband's e-mail ... ' " said Scanlon. "So I sent him an e-mail and told him that a little chick told me that his wife likes this bag. A couple of days later, I got the order."
These business owners say the term mompreneur is fitting.
"For most of the women ... I've met in doing this, they are a mom first and are very proud of that," said Scanlon, a mother of three. "They bring [motherhood] along with them in their business and it's great to know that those numbers are growing and women are feeling that they can put themselves out there and not choose one or the other."
As soon as her two toddlers are ready for school, Jody Morgan plans to vault her custom jewelry design company to the big time. Until then, the Hanover mother is pleased that Zarobi Designs not only pays for itself at a time when economic woes make every dollar count but has also garnered the family some unexpected perks.
"Because I use my home for business space, we were able to claim on our income taxes a portion of the electric bill and mortgage," said Morgan. "We got a hefty return back and we bought ourselves a nice TV."
Sometimes, though, the needs of business and home still conflict.
Beth Williams of Monkton, senior executive director of Cookie Lee direct-sales jewelry, said her business allows her to set her own hours, but problems arise when she must attend out-of-town events. Last year, the mother of four missed her 5-year-old son's birthday weekend because it coincided with a business trip. She's also missed a couple of her children's big games.